It’s a simple, practical tool that helps you see where your business is losing sales across the three biggest revenue pillars: Lead Generation, Client Retention, and Referrals. You answer 15 questions and get a clear score that shows exactly what to fix.

Because these are the three areas that determine whether a business grows or struggles. If one of them is weak, sales suffer. If all three are weak, growth stops completely. Most businesses don’t have a “lead” problem — they have a retention and referral problem. The scorecard reveals that.

Owner-run businesses with a sales team or agents, especially those already spending money on marketing. If your business depends on leads, quotes, and follow-ups — this is for you.

Yes. Whether you’re in manufacturing, property, architecture, home improvement, or any B2B/B2C service — the 3 pillars apply to every business. The scorecard is intentionally generic, and you can plug in your own numbers or examples.

Most people finish it in 3 to 5 minutes. It’s short, simple, and designed to give instant clarity.

Yes — 100% free. No credit card. No catch. It’s a tool to help business owners see where their pipeline is losing money.

You’ll receive the scorecard by email. You can fill it in right away. You’ll also get a short series of helpful emails that explain:

- What your score means

- How to fix each pillar

- Examples of improvements

- Tips to increase your sales quickly

If you want, you can book a free Sales Leak Audit where we look at your score together.

It’s a free 20-minute call where we review:

- Your current lead generation

- How your team handles follow-up

- Your customer retention opportunities

- Your referral potential

You’ll leave the call knowing exactly where the biggest revenue leaks are. There’s no pressure and no sales pitch.

No. This is written in plain business language and is easy to understand. You don’t need marketing expertise — just honest answers.

Yes. In fact, having your sales, marketing, or admin team complete it separately gives powerful insights. You’ll often discover that different people see different leaks — which helps you fix the real problems faster.

Yes. Slow sales aren’t always an ads problem. A weak retention system or a missing referral engine can tank sales even when ads are fine. The scorecard shows whether you have a lead issue or a sales system issue.

A low score isn’t bad — it’s valuable. It means you have clear opportunities to increase revenue without needing more ad spend.

Low scores = high growth potential.

Then you have a strong foundation. You can now focus on:

- Scaling lead generation

- Improving conversions

- Building an unstoppable client base

- Strengthening referrals

A high score means you’re ready to grow with confidence.

Absolutely. This is one of the best tools for alignment. It helps everyone see the same truth — and agree on what to fix next.

If you want practical, hands-on help fixing the leaks, you can book a free Sales Leak Audit. We’ll show you:

- The fastest place to increase sales

- What’s holding your pipeline back

- How to strengthen lead generation, retention, and referrals

- Where your business is losing money right now

If you want help implementing the system, great. If not, you’ll walk away with clarity.